| + The StarTribune.com Homepage Experience |
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Objective:
Cut through the clutter with a StarTribune.com experience campaign. This program is designed to keep consumers engaged with your campaign as they visit StarTribune.com. Ad delivery is sequenced, delivering different ads each time a user visits the site.
Packages:
We offer three different ad packages. Choose one of the sequences listed below.
|
| Package |
1st Impression |
2nd Impression |
Additional Impressions |
| Sliding Billboard |
Sliding Billboard + BigAd |
Halfpage Ad |
BigAd |
| Halfpage Ad |
Halfpage Ad |
BigAd |
BigAd |
|
Sample Ad Campaign:
Wondering how a sequenced ad campaign might look? Check out the sample "sliding billboard package" shown below.
|
| 1st Impression |
2nd Impression |
Additional Impressions |
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 |
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| Grab attention with a high impact ad unit. |
Expand your message with a halfpage ad. |
Stay top-of-mind with additional BigAds. |
| View this ad. |
View this ad. |
View this ad. |
StarTribune.com accepts a variety of ad sizes. Technical specs for each size are listed below. |
| Ad Type |
Dimension (pixels) |
File Size |
Media Type |
| Expanding Big Ad |
300 x 250 |
39k |
gif, jpg, swf |
--»Expanding part
(Up to 3 panels.) |
300 x 500 or 759 x 300 |
50k |
gif, jpg, swf |
| Sliding Billboard |
728 x 300 or 759 x 300 |
50k |
gif, jpg, swf |
| --»Expanding part |
300 x 500 or 759 x 300 |
50k |
gif, jpg, swf |
| Halfpage Ad |
300 x 600 |
50k |
gif, jpg, swf |
|
| + The StarTribune.com Seasonal FYI Email Offers |
|
Objective:
Our Seasonal Solutions Packages provide:
Reach: the right audience, at the right time, at the right price!
Receive: Targeted banner impressions and inclusion in a themed FYI E-mail Offer.
We offer two different seasonal oppurtunties.
1. FYI Offers - Email
2. FYI Offers - Combo (this includes inclusion in banner impressions)
Packages:
We offer three different seasonal package oppurtunties.
|
| Package Options: |
Anchor |
Vertical |
Smart |
Email Only
|
Top, anchor position
|
Large, vertical position
|
Smart, square position
|
| Combo |
“Brought to you by…”
Anchor position within module
and FYI E-mail
|
Large vertical position
within module slideshow and in
the FYI E-mail Offer |
Small vertical position
within module slideshow and in
the FYI E-mail Offer
|
|
Sample Ad Campaign:
Check out the sample email and combo packages shown below.
|
| + Impact Packs and Holiday Banner Packs |
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Objective:
All the components of a great online marketing campaign into one streamlined package. This turnkey, easy to execute program allows you to deliver your message on a timely basis; whether you're looking to promote a sale or event or respond to the competition.
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Creative Requirements:
Because Impact Packs and Holiday Banner Packs are turnkey, they have specific creative requirements. |
| 1. |
File Types:
Impact Pack and Holiday Pack banners are created as gifs or jpgs. They are NOT done in FLASH. |
| 2. |
Animation:
The banners allow for basic animation. For example, this would involve basic moving text. |
| 3. |
Samples:
Click here to view samples of Impact Pack ads. |
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