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Acceptability
Guidelines
and Standards (complete
information):
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Advertising
Acceptability principles guide
Star Tribune in striving to publish ads that:
- Contain content
in line with reasonable standards of good taste and respect for
people, while recognizing that a wide diversity of individuals,
views, political or religious beliefs and ethical standards exist.
- Constitute
a clear statement of a bona fide offer, proposition or announcement
made in good faith.
- Are in compliance
with any local, state, or federal laws or regulations; does not
encourage the evasion of any law; and does not incite people to
violence.
- Provide adequate,
non-confusing and non-misleading disclosure of information concerning
the nature of the product, the terms under which it is offered,
and by whom it is offered.
- Are not knowingly
false, deceptive, fraudulent or untruthfully disparaging of competitors.
- Do not tout
health-improvement products and services through the use of claims
lacking reasonable substantiation, or which attempt to swindle
or cause injury to the health of consumers.
- Do not maliciously
attack, criticize or cast reflection against any individual, firm,
race, religion, organization, institution, business, profession
or other groups of people.
- Promote a
direct relationship between the Star Tribune and the user of the
advertising space or their designated agent.
- Balance the
needs of both consumers and marketers.
- Comply with
applicable Standards of Acceptability policies.
©
Copyright
2000 Star Tribune.
All rights reserved.
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